top of page

The 10 Best Ways to Attract Top Eye Care Candidates

As the demand for eye care professionals continues to rise, attracting top talent in the industry has become increasingly competitive. To ensure that your practice remains ahead of the curve, it is crucial to implement effective strategies for attracting the best eye care candidates.

In this Eyetastic Blog, we will explore the top 10 ways to attract top eye care candidates, from utilizing an Applicant Tracking System (ATS) to leveraging the network of a recruiting agency. Implementing these strategies ensures your practice is well-equipped to attract the best and brightest in the field.

1) Make It Easy to Apply as Top Eye Care Candidates are Busy Providing Patient Care

Attracting top eye care candidates is vital for the success and growth of your practice. Hiring skilled and knowledgeable professionals can enhance the quality of care you provide to your patients, improve patient satisfaction, and ultimately contribute to the reputation and success of your practice. However, some practices have you jump through hoops to land a job that pays $15 an hour. It might be the interview process if you are having issues with employees leaving or not being the right fit, but having them do numerous personality or skill tests and working interviews is enough to scare them off.

2) Perfect the Interview Process for the Best Candidates

Before diving into the strategies to attract top eye care candidates, it is essential to understand the challenges that exist in the industry. The eye care industry is highly competitive, with a limited pool of qualified professionals. Additionally, there is an issue with ghosting and being held hostage by current employees. However, the way to solve these issues is not to have numerous interviews that last months but to set expectations with consistent discipline.

3) Utilizing an Applicant Tracking System (ATS) for Effective Candidate Attraction

An Applicant Tracking System (ATS), like BreezyHR, is a powerful tool that can streamline your recruitment process and attract top eye care candidates. ATS software allows you to manage job postings, track applicant information, and automate various aspects of the hiring process. With an ATS, you can create a user-friendly application process, efficiently screen candidates, and easily communicate with potential hires. This saves time and resources and enhances the candidate experience, making your practice more attractive to top eye care professionals.

4) The Power of Content Creation in Attracting Eye Care Candidates

Content creation is a highly effective strategy for attracting eye-care candidates. By creating informative and engaging content related to the eye care industry, you can position your practice as a thought leader and attract the attention of top professionals. Consider creating blog posts, videos, or podcasts that provide valuable insights, tips, and advice for eye care professionals and patient care. Share this content on your practice's website, social media platforms, and industry forums to increase visibility and establish your practice as an attractive destination for top talent. Check out Publer for a content calendar to save time and money.

5) Leveraging the Network of a Recruiting Agency for Candidate Sourcing

Recruiting agencies, like Eyetastic Services, specialize in sourcing and connecting top talent with employers in various industries, including eye care. Leveraging the network of a recruiting agency can significantly expand your reach and increase your chances of attracting top eye care candidates while saving you money and energy in the long run. These agencies have access to a vast pool of qualified professionals and can help match them with your practice's needs.

6) Crafting Compelling and Targeted Job Advertisements

Crafting compelling and targeted job advertisements is vital in attracting top eye care candidates. To attract the best eye care professionals, it is essential to create job advertisements that are specific and engaging and highlight the unique opportunities your practice offers. Clearly outline the required qualifications, responsibilities, and benefits of the position, and emphasize what sets your practice apart. Remember, advertisements are meant to engage, so make your advertisement open, friendly, and positive.

7) Showcasing Your Eye Care Practice's Unique Selling Points

Every eye care practice has unique selling points that can make it stand out from the competition. Whether it's state-of-the-art technology, a commitment to patient care, or a supportive work environment, showcasing these unique selling points can attract top eye care candidates. Highlight these features in your job advertisements (completely different from a job description), on your practice's website, and during the interview process. By effectively communicating what makes your practice unique, you can capture the attention and interest of top eye care professionals who align with your values and goals.

8) Implementing Employee Referral Programs for Candidate Attraction

Employee referral programs can be highly effective in attracting top eye care candidates. Current employees are often well-connected and can refer qualified professionals who would fit your practice well. Incentivize your employees to refer candidates by offering rewards or bonuses for successful hires. Tapping into your employees' professional networks, you can access a pool of talented individuals already trusted by your team, increasing the likelihood of finding top eye care candidates. As eye care professionals, we owe the world to our network, which has helped us grow quickly. Our referral program does help, too😊

9) Utilizing Social Media Platforms for Eye Care Candidate Attraction

Social media platforms offer a valuable opportunity to attract top eye care candidates. Create a strong presence on LinkedIn, Facebook, and Instagram platforms, and regularly post engaging content related to eye care and your practice. Engage with industry professionals, join relevant groups, and participate in discussions to increase visibility and establish your practice as an attractive employer. Additionally, consider utilizing social media advertising to target specific demographics and reach potential candidates who may not be actively searching for job opportunities. You can even post your opportunity on our Facebook Group.

10) The Role of Employer Branding in Attracting Top Eye Care Candidates

Employer branding plays a crucial role in attracting top eye care candidates. Your practice's reputation as an employer can significantly impact the interest and perception of potential candidates. Cultivate a positive employer brand by fostering a supportive and inclusive work environment, offering competitive compensation and benefits packages, and providing opportunities for professional growth and development. Actively seek feedback from current employees and address any concerns or issues promptly. Building a strong employer brand can attract top-eye care candidates seeking a fulfilling and rewarding career with exceptional practice.


Attracting top eye care candidates is essential for the success and growth of your practice. By implementing the strategies outlined in this article, from utilizing an ATS to leveraging the network of a recruiting agency, you can ensure that your practice stands out in the competitive eye care industry. Craft compelling job advertisements, showcase your unique selling points, and invest in employer branding to attract the best and brightest in the field. Attracting top talent is an ongoing process, so continuously evaluate and refine your recruitment strategies to stay ahead of the curve. With a dedicated focus on attracting top eye care candidates, your practice will thrive and continue providing exceptional patient care.

Ready to attract top eye care candidates? Contact Eyetastic Services today to learn how we can help you find the perfect fit for your practice. Call us anytime at (813) 756-0777


bottom of page